This will be the biggest and most important step in the process of settling on an aesthetic for your Instagram feed. Here are a few key tips you should keep in mind when going through the process of identifying your own Instagram aesthetic. That all makes sense, right? But, you’re still left with one major question: How do you go about figuring out what sort of aesthetic works best for your brand and the message you’re aiming to put out into the world (you aren’t Apple or Best Buy, after all)? Image Source How to Identify and Implement Your Own Instagram Brand Aesthetic
The style of the photos you curate within your feed say a lot about the overall personality of your business.
This same rule applies to your brand’s Instagram account. They have some similar products, but their overall vibes are incredibly different. With the clean lines and crisp white surfaces, you probably get a very different feeling walking into an Apple store than you do walking into a boldly blue and yellow Best Buy. Think of it in terms of walking into a store, for example. “Instead of restricting yourself to a set theme it is best to choose an aesthetic-or overall mood-that reflects the intended personality and tone of your brand,” explains the post’s author, “An aesthetic allows you to post a variety of pictures that share a common ‘vibe’ or feeling.” However, as this post for Snapwire explains, it’s important to note that an aesthetic isn’t the same thing as a theme. What exactly does this mean?įor many, it’s easy to think that settling on a particular aesthetic means boxing your brand in. The whole concept of settling on a specific aesthetic for your Instagram account can seem a little buzzwordy or intangible. We’re diving into all of the details you need in order to identify and then create an awesome aesthetic on your Instagram feed. So, how can you go about doing just that?
But, coming up with a strategy for how you’ll create those crisp photos and that cohesive look is crucial if you want to grow your following and engage your audience. Landing on the perfect Instagram aesthetic for your brand’s feed can be challenging. But, when it comes to creating that same look for your own brand, you’ll find that it’s far easier said than done. They’re incredibly visually pleasing-that much you know. Do you know those Instagram feeds that are just undeniably beautiful? The ones that inspire obsessive scrolling through all of those different photos?
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